30-Day Posting Calendar · 2-min/day distribution ritual

How to use: Open this page each morning. Find today's row. Do exactly what it says. ~2 min total. The asset is already built (carousels in /carousels, reels in /videos, pins in /pinterest-cards, threads hooks at /threads-hooks). Copy/paste the caption from the linked source. Hit publish on each platform.

Why this works: Removes decision fatigue. The bottleneck for most small businesses isn't "what to post" — it's "I don't know what to post today, so I post nothing." This kills that excuse.

Week 1 — Hook + financial math focus

DAY 1 · MON

Math hook: "100 sqft of your HK flat"

IGThFB

• Post carousel vs-bigger-flat-hk to IG (10 slides)
• Post threads hook #41 (vs upsize TaiPo) to Threads
• Post same carousel to FB Page

2 min

DAY 2 · TUE

Pinterest: long-tail SEO push

• Upload pin wallbed-vs-bigger-flat-hk to Pinterest
• Title: "HK Wall Bed vs Bigger Flat · 5-Year Math"
• Link to: /wall-bed-vs-larger-flat-en

90 sec

DAY 3 · WED

Reel push (vertical video)

IGTh

• Upload wallbed-vs-bigger-flat reel to IG Reels
• Same reel to TikTok
• Same reel to YouTube Shorts

3 min

DAY 4 · THU

Photo card hook

IGFB

• vs-bigger-flat photo card to IG feed
• Caption: copy from /threads-hooks #41
• Cross-post to FB

2 min

DAY 5 · FRI

Threads: question hook

• Post threads hook #44 (100 sqft question) to Threads
• In Cantonese: 你張床佔咗你個單位 100 呎...
• No image, just text — pure question hook

60 sec

DAY 6 · SAT

Weekend showroom push

IGFBXH

• showroom photo card to IG Stories
• Caption: "Weekend slots booking up — DM to schedule"
• Same to FB + 小紅書

2 min

DAY 7 · SUN

Rest / replies day

• Reply to all comments + DMs from week 1
• Save WhatsApp inbounds count
• Note which post got most engagement

10-30 min

Week 2 — Trust + social proof focus

DAY 8 · MON

Real installations gallery

IGPn

• Post transformations carousel to IG (10 slides)
• Pin real-installations pin to Pinterest
• Both link to: /wall-bed-real-installations-en

2 min

DAY 9 · TUE

Sample quote transparency

FBTh

• Post sample quote photo card to FB
• Caption: "Real anonymized HK quote — line by line. No surprises."
• Threads: "We publish real client quotes (anonymized). Why?" → link

2 min

DAY 10 · WED

Reel: 6-second deploy demo

IGTh

• 9-demographics reel to IG Reels
• Same reel to TikTok + YouTube Shorts
• Threads: "11 types of HK buyer. Which are you?"

3 min

DAY 11 · THU

FAQ / answer-engine push

PnFB

• Pin FAQ-60 pin to Pinterest
• FB post: "60 wall bed questions answered → /wall-bed-faq-mega-en"
• Title for both: "Everything HK buyers ask about wall beds"

2 min

DAY 12 · FRI

Threads: numbered listicle

ThIG

• Post threads hook #15 (Free site visit) to Threads
• Cross-post to IG carousel #4 (mistakes)
• "10 mistakes I see HK wall bed buyers make"

2 min

DAY 13 · SAT

Weekend showroom + reviews

FBIG

• Repost showroom photo to IG Stories
• "Saturday slots: 11:00 / 14:30 left — DM to grab"
• FB: same content

90 sec

DAY 14 · SUN

Reply day + LinkedIn outreach

• Reply to all DMs + comments
• Send 5 designer outreach emails (use /designer-outreach-templates-en)
• Track in spreadsheet

30 min

Week 3 — Funnel optimization + Cantonese push

DAY 15 · MON

Cantonese: book viewing CTA

FBXH

• Post Chinese carousel to FB (Cantonese audience)
• Caption: 預約嚟觀塘睇牆床 · 30 分鐘 · 免費
• Cross-post to 小紅書

2 min

DAY 16 · TUE

Showroom visit reel + caption

IGTh

• Post buying timeline reel to IG
• Threads hook #46 (Showroom 30min) to Threads
• Caption: "30 min and you'll know if it's right for your flat"

2 min

DAY 17 · WED

Pinterest pin push

• Pin showroom-visit pin to Pinterest
• Title: "HK Wall Bed Showroom Visit — What to Expect"
• Link to: /wall-bed-showroom-visit-en

90 sec

DAY 18 · THU

Old building reinforcement angle

IGFB

• Post old-building carousel to IG
• Caption: 1968 Mei Foo wall? We can install. Others can't.
• Cross-post to FB

2 min

DAY 19 · FRI

Threads: scroll-stopping number

• Threads hook #5 (Cost vs IKEA) to Threads
• "5-year math: IKEA HKD 18-22k vs wall bed HKD 32k"
• Pure number hook, no image

60 sec

DAY 20 · SAT

Weekend story + reels recycle

• IG Stories: behind-the-scenes Kwun Tong photo
• Reel from week 1 → re-upload to TikTok (different audience)
• "Saturday slots: 12:00 / 15:00"

2 min

DAY 21 · SUN

Reply + designer outreach (5 more)

• Reply DMs
• Send 5 more designer emails (different personas)
• Track replies + first-call bookings

30 min

Week 4 — Repeat + amplification

DAY 22 · MON

Best-performing post repost

IGTh

• Repost the 1 highest-engagement post from weeks 1-3
• Different caption / different angle
• Threads: a thread version of the carousel

2 min

DAY 23 · TUE

Senior aging-in-place

• Post senior-safety carousel to FB
• Audience: 60+ on FB more active
• Caption: "Aging-in-place wall beds — for HK seniors in 350-500 sqft"

2 min

DAY 24 · WED

Reel: empty nester

IGFB

• top-10 mistakes reel to IG Reels
• Cross-post to TikTok + YouTube Shorts
• "Empty nester? Repurpose your kid's old room"

3 min

DAY 25 · THU

Pinterest: kid room future-flex

• Pin from /carousels/kid-room-future-flex-hk to Pinterest
• Title: "Kid Room 0-18 Years · Future-Flex Wall Bed"
• Link: /wall-bed-newborn-nursery-hk-en

90 sec

DAY 26 · FRI

Press kit promotion

LiTh

• LinkedIn: "Open press kit for HK wall bed industry — wallbed-hk.com/press-kit-en"
• Threads: same announcement
• Tag relevant journalists you know

3 min

DAY 27 · SAT

Story poll / engagement

• IG Story poll: "Single or Queen wall bed for HK couple? 🤔"
• Saves to highlights
• Reply to all poll voters

3 min

DAY 28 · SUN

Designer outreach (5 more) + analytics

• 5 more designer emails
• Open Meta Page Insights — record top-3 posts
• Plan next 30-day calendar based on what worked

30 min

DAY 29 · MON

Carousel re-purpose

FBIG

• Take week-1 carousel → split into 3 single posts
• Each post = 1 slide focus
• Different caption per post

3 min

DAY 30 · TUE

Tracking checkpoint

• 30-day metrics check:
• How many WhatsApp inbounds?
• How many viewing bookings?
• How many designer replies?
• Plan next 30 days based on data

15 min

What to track at end of 30 days:
• WhatsApp inbounds: total count + which post message says they came from
• Viewing bookings: how many actually came to Kwun Tong
• Designer replies: from outreach emails (Sundays)
• Top-3 organic posts: from Meta Page Insights
• Pinterest pin saves: from Pinterest analytics

If 30 days = 0 WhatsApp inbounds: the bottleneck is content quality OR audience targeting. Try paid ads (HKD 100/day Meta) to test if it's a "no audience reach" problem.
If 30 days = 5+ inbounds but 0 viewings: the bottleneck is the WhatsApp conversation, not the marketing. Review the actual WhatsApp messages.
If 30 days = 1+ designer reply: double down on designer outreach (highest-leverage path).