LinkedIn search: "Interior Designer" + Hong Kong location filter (filter for 5+ years experience)
ID Magazine HK + Tatler Homes directory at end of each issue
Google Maps: "interior design Kwun Tong / Wan Chai / Central / Causeway Bay" (where designer studios cluster)
Outreach hygiene: 5-10 firms/week max. Find decision-maker on LinkedIn (Founder / Principal Designer / Studio Director). Avoid generic info@ emails — go direct to person.
Subject-line rule for designers: Lead with the trade-margin number, not vague "partnership". "10% trade margin on HK wall beds" beats "Wall bed partnership opportunity". Designers' inboxes are saturated; specificity earns the open.
#06Property staging / pre-sale renovation firmAngle: 1.8-3.2% property value premium
Realistic conversion expectation: Cold email to designers typically converts 1-3% (sent → reply). 15% of replies → first-call. 30% of first-calls → first project. Funnel: 100 outreach → 2 replies → 0.3 projects. To get 1 active partnership = ~300 outreach. Sounds heavy, but each partnership is 2-10 referrals/year. 10 designers × 4 referrals = 40 sales/year = HKD 1.6-2.3M revenue.
Time budget: 2-3 hours/week sustained outreach = 10-15 contacts/week = 1 partnership every 4-6 weeks = 8-13 partnerships in 12 months.
Tracking: Spreadsheet: Firm | Designer Name | Title | Email | LinkedIn | Sent date | Followed-up | Replied | Stage (cold/qualified/intro-call/project/won) | Notes. Don't follow up more than once per contact (designer inboxes sensitive). Don't email more than 5 designers from same firm. Keep tone professional + concise.