HK Seasonal Campaign Calendar 2027

Content focus

• CONTENT "New year, new flat" theme — daily IG carousel posts
• CONTENT Move-in story content (carousel + reels)
• CONTENT Pre-CNY install rush deadline reminders

Paid (BIG SPEND)

• PAID Increase Meta ads to HKD 200-300/day for 3 weeks pre-CNY
• PAID Pinterest pin ads US/UK to capture lunar-new-year decor traffic

PR

• PR Submit press release #1 (data-driven) to PR wires + 8 publications direct

Content focus

• CONTENT Spring renovation theme — IG + 小紅書 push
• CONTENT Easter weekend showroom availability stories
• CONTENT Newlywed setup content (spring weddings starting)

Paid

• PAID Meta ads HKD 150/day
• PAID Pinterest spring decor targeting

B2B focus

• B2B Corporate relocation procurement — annual budget release
• B2B Hospitality operators — spring refit planning

PR

• PR Submit press release #2 (aging-in-place / health) — Easter family gathering tie-in

Content focus

• CONTENT Kid room future-flex — peak parent buying
• CONTENT "Get ready for September" school-year setup

Paid (BIG SPEND)

• PAID Meta ads HKD 200/day — parents at peak buying intent
• PAID Targeting parents 28-45 with kids ages 4-12

B2B focus

• B2B Hospitality operators — pre-Q4 conference season hotel push

Content focus

• CONTENT "Holiday hosting" content (multi-generational guest rooms)
• CONTENT Year-end-edition financial math posts

Paid

• PAID Meta ads HKD 200/day for Golden Week traffic
• PAID Pinterest holiday decor pins

B2B focus

• B2B Property agents — Q4 listings push
• B2B Designers — new-year project scoping starts

PR

• PR Submit press release #4 (year-end recap / 2028 trends)

Content focus

• CONTENT "Last chance for pre-Christmas install" countdown
• CONTENT Black Friday-style limited slots messaging (NOT discounting — deadline)

Paid (BIGGEST MONTH)

• PAID Meta ads HKD 300/day for first 3 weeks of November
• PAID Pinterest holiday gift-decor pins