Property agents have your customers.

Step 1 — Build your target list (15 agents)

Look for HK property agents who:

• Specialise in specific districts with high-density small flats: Tai Kok Tsui, Sai Wan, Kennedy Town, Sheung Wan, Sai Ying Pun, Quarry Bay, Kwun Tong, Tseung Kwan O, Tin Hau
• Have recent listings under 400 sqft on their public profile (Centaline, Midland, Ricacorp, Squarefoot, Spacious)
• Post on Instagram or 小紅書 about HK small-flat life — they're already in marketing mode
• Are independent or junior, not the agency principal — junior agents are hungry and willing to test referral arrangements

Aim for 15 names initially. Track on a spreadsheet (same pattern as reviews-collection + press-pitch-templates).

Template 1 — WhatsApp first contact (繁中)

Most HK agents prefer WhatsApp over email. Keep it short.

[姓名] 你好,

我係 Wallbed by Design (觀塘) [你嘅姓名]。

睇到你近排成交咗 [大廈名稱] 嘅單位 — 一睇就知係細單位專家。

我哋係香港 SBLM 美國專利翻床嘅獨家分銷商。客戶通常 280–500 呎嘅單位 — 同你客戶 overlap 好多。

想傾下「轉介合作」(我哋付 HKD 1,500–3,000 / 成功安裝):
- 你介紹我哋畀成交咗細單位嘅客戶
- 我哋免費上門量度 + 報價
- 客人成功安裝後我哋過數畀你

過去成功案例可以分享。
唔急住成交,先見一見?

— [姓名]
Wallbed by Design 牆床·度身設計
+852 4423 7445

Template 2 — Email (longer, for principals)

For agency principals or senior brokers — longer-form, more context.

To: [agent_email]
Subject: Referral partnership — small-flat buyers · Wallbed by Design (Kwun Tong)

Hi [name],

I run Wallbed by Design — sole HK distributor of the SBLM patented wall
bed mechanism, in operation since 2018, Kwun Tong showroom.

Looked at [agency]'s recent transaction list — [agent name] is closing
a lot of sub-400 sqft units in [district]. Those buyers are
disproportionately our customer profile.

Proposing a structured referral arrangement:

  1. You/your team can introduce a recent buyer to us — a single
     WhatsApp text is enough.
  2. We do a free flat survey + 24-hour quote · no pressure on the
     buyer.
  3. If the buyer signs a contract, we pay [agent name] HKD 2,500
     within 14 days of customer's stage-1 deposit clearing.

What's in it for the buyer: We're publicly transparent, with a
12-clause buyer's contract published before deposit, a 10-year
warranty in writing, and a public Trust Scorecard listing every
claim we make. We won't embarrass [agency] by being unprofessional.

Public materials for your reference:
· https://wallbed-hk.com/buy-with-confidence.html?ref=partnership_template
· https://wallbed-hk.com/transparency-report.html?ref=partnership_template
· https://wallbed-hk.com/jobs-we-refused.html?ref=partnership_template (we refuse
  unsafe installs — the same standard your reputation needs)

20-min coffee or showroom visit?

Best,
[Your name]
Wallbed by Design 牆床·度身設計
+852 4423 7445 · hello@wallbed-hk.com

Template 3 — Reno contractor / interior designer cross-pitch

Same logic but for HK renovation contractors who do small-flat refurbs.

[姓名] 你好,

Wallbed by Design (觀塘) [你嘅姓名]。

睇到你做緊好多 200–500 呎嘅 reno project,我哋好多客都係呢類人。

簡單合作建議:
- 你嘅 reno 客戶如果想加翻床(我哋睇到通常 30% 想要),你介紹我哋
- 我哋同你嘅 reno 進度配合(我哋 4–8 星期生產 lead time)
- 客人成功裝完,我哋付 HKD 2,500 推介費
- 你客戶睇起上嚟更專業 — 你做硬裝,我哋做翻床,一條龍

我哋公司詳情:
· /partners.html — 我哋現有合作模式公開披露
· /materials-provenance.html — 用料 + 認證

5 分鐘 WhatsApp 通話?定 5 月某一日落觀塘陳列室一齊睇實物?

— [姓名]
+852 4423 7445

Template 4 — Follow-up after no reply (7 days)

[姓名] 你好,呢個係 [姓名] @ Wallbed by Design follow-up。

上次提過嘅小單位翻床轉介合作 — 一個月內如果你或者同事有客戶
匹配,可以即時 forward WhatsApp 過嚟,我哋同客人接洽,

唔需要任何 commit。試一單先睇下成唔成。

如果完全唔啱 (太忙、唔係你 focus area),回 "pass" 一個字
我即刻刪除你嘅 contact,唔再 follow-up。

多謝。

— [姓名]
+852 4423 7445

If they reply "pass" or stay silent after this follow-up, drop them. Don't pester.

How to structure the actual deal (when an agent says yes)

• One-pager partnership memo, not a 20-page contract. State: referral-fee amount, when paid (after stage-1 deposit clears), what info the agent shares (just buyer name + WhatsApp + flat sqft), and termination clause (either side, 30 days notice).
• Pay quickly. First referral = pay within 7 days of deposit clearing, no excuses. Repeat business depends on the agent feeling the system works.
• Track per-agent ROI. If 3 agents send 5 referrals each over 6 months and 1 of those agents converts none, that's a sign — they're sending wrong-fit leads. Have a frank conversation.
• Don't promise leads back unless you can deliver. If a customer asks us "do you know a good agent in TKO?", we can refer back — but only to agents we've vetted. Mutual referral works only when both sides are honest about quality.
• Disclose to the buyer. Per /partners.html: if a customer came via an agent and the agent is being paid, the customer should know. Transparency is on-brand.

What NOT to do

• Don't approach the agency principal first if you can find a junior agent. Principals are slower; juniors close.
• Don't promise referral fees you can't pay. If you offer HKD 3k and pay HKD 1k, you've burned the relationship + the agent will tell others.
• Don't poach an agent's customers. If a buyer the agent referred asks us to recommend an agent in another district, we DO NOT introduce a competitor of the agent who sent us the lead. Loyalty is the whole point.
• Don't offer non-cash kickbacks (gifts, dinners). HK Estate Agents Authority has strict rules on what reps can accept from third parties. Stick to invoiced cash referral fees with a paper trail.
• Don't pitch "exclusive" arrangements. Agents work with multiple suppliers — exclusivity is unrealistic + reduces their willingness to refer.