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Commercial B2B Outreach · 6 templates

One template per buyer category. Personalize {SQUARE_BRACKETS} fields, then send.

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Workflow: (1) Identify decision-maker title (GM, COO, Procurement Lead, Founder, Asset Manager) on LinkedIn. (2) Get email via company website / Hunter.io / RocketReach. (3) Personalize {COMPANY} {RECENT_NEWS} {ROOM_COUNT}. (4) Send Tuesday-Thursday 10-12 AM HKT. (5) One follow-up after 7 working days. (6) Maximum 3 contacts per company. (7) Track responses: AOV is HKD 200k-2M per project, win rate target 5-10% over 12 months.

Commercial page (linked from these templates): /commercial-wall-beds-en

Who to contact at each org type

Subject-line rule: Lead with concrete number or specific revenue insight. "ADR uplift +32% via wall bed conversion (Wan Chai precedent)" beats "Wall bed solutions for hotels". B2B mailboxes are saturated; specificity earns the open.
#01Boutique hotel GMAOV HKD 1.5-3MAngle: ADR uplift via single→double convertibility
#02Serviced apartment Asset ManagerAOV HKD 2-5MAngle: 87-unit Central retrofit precedent
#03Co-living founderAOV HKD 800k-2MAngle: 15-22% unit-count uplift via density
#04Hostel owner-operatorAOV HKD 200k-600kAngle: bed-night capacity +35-50%
#05Property developer (project sales)AOV HKD 5-20M (multi-tower)Angle: 280sqft-unit sales differentiation
#06Corporate relocation procurementAOV HKD 50-200k/yr per corporateAngle: relocation package furniture component
Tracking suggestion: Spreadsheet: Org | Contact | Title | Sent date | Followed-up | Replied | Stage (cold/qualified/proposal/won/lost) | Project value | Notes. Win rate target: 5-10% over 12-month period. Conservative model: 6 templates × 8 contacts each = 48 outreach. 5% conversion = 2 commercial wins = HKD 1.5-5M revenue.
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