Case Study Template · for new installations

Fill in for each new install you complete · each case = new SEO page + visual asset + trust signal · 30 min to write, 5 years of content value

How to use: When a client's wall bed install is complete (with their consent), fill in this template. Result: new /case-XXX-en.html page that:
Compounds: 1 case/month × 12 months = 12 new SEO pages = exponential SEO traffic over 24 months.
Get client consent FIRST: Before you fill this in, ask client to sign a 1-page Photo & Case-Study Consent form. Anonymize identifying details (specific apartment number, full address, faces). Use general district + estate name.

Required fields (15 fields)

1. Slug (URL)
Format: case-[district]-[size]-[date]. Example: case-tin-hau-380sqft-couple-2026-04
Example: case-mei-foo-2-bedroom-master-2026-05
2. Title (H1, ≤ 70 chars)
Must include district + key user demographic + outcome
Example: Tin Hau Couple's 380 Sqft Master Bedroom: Queen Wall Bed + Cabinets · HKD 53,600
3. Meta description (150-160 chars)
Include district + size + cost + lifestyle
Example: Tin Hau couple, 380 sqft 2-bedroom flat, master bedroom Queen wall bed install with side cabinets. HKD 53,600 total. Sofa-bed combo, 6-second deploy, 10-year warranty.
4. District + estate (anonymize unit number)
"Tin Hau, [Estate Name]" — never the unit number
Example: Tin Hau, Tower 3 of [Estate Name]
5. Flat dimensions
Total sqft + ceiling height + bedroom dimensions
Example: 380 sqft total, 2.6m ceiling, master bedroom 100 sqft (3.5m × 2.85m)
6. Client demographics (anonymized)
Age range, occupation type, family situation — no names/identifying info
Example: Couple, both early 30s, professionals, no kids yet but planning within 3 years
7. The problem they had
Specific tension that drove them to consider wall bed
Example: Master bedroom felt cramped daytime; sofa-bed in living room was past its life cycle (3 years old, springs failing); planning to host visiting parents 2-3x/year; future kid considerations meant they didn't want to renovate twice
8. Configuration installed
Specific specs: bed size, hardware tier, cabinet config, finish, special features
Example: Queen vertical wall bed (152×203cm) · Häfele Pro Series hardware · Floor-to-ceiling cabinets both sides · Light oak finish · 200mm pocket-spring mattress · Soft-close hinges
9. Total cost breakdown
Itemize so prospects see what each component costs
Example table:
• Queen wall bed frame + Häfele hardware: HKD 32,800
• Floor-to-ceiling cabinets (both sides): HKD 16,000
• 200mm pocket-spring mattress: HKD 2,800
• Estate management approval: HKD 2,500
• Custom oak finish: HKD 1,500
• Installation: included
• 10-year warranty: included
TOTAL: HKD 53,600
10. Timeline (week-by-week)
Use the standard 6-8 week timeline; note any unusual delays
Example: Week 1: site visit + 3D rendering (48h). Week 2: contract sign + 30% deposit. Week 2-3: estate management approval (5 working days). Week 2-7: production at Kwun Tong workshop. Week 8: install (5 hours). Total: 8 weeks.
11. Photos (4-6 needed)
Get during install + 1 week post-install styled shoot
Required:
• Bed deployed (lying flat for sleep)
• Bed stowed (showing daytime floor space)
• Side cabinet detail (showing finish quality)
• Mechanism close-up (showing Häfele hardware)
Optional:
• Wide shot of room daytime use
• Wide shot of room nighttime use
12. Anonymized client quote (with consent)
1-2 sentences in their words. Get them to record/text exact quote.
Example: "We didn't realize how much daytime space we were missing. Now the master feels like a real living-and-sleeping space. Best HKD 53k we've spent on the flat." — Couple, Tin Hau (anonymized)
13. The outcome / what they say now
3-6 months post-install: how is daily use? Any issues?
Example: 6 months post-install — couple uses wall bed nightly. Daytime master is now a yoga + reading space. Hosted parents Christmas weekend; smooth experience. No mechanism issues. Plan to add smaller wall bed in second bedroom when kids arrive.
14. SEO meta + keywords (1 sentence)
For Google, what query should this rank for?
Example: Targets "wall bed Tin Hau", "Murphy bed Hong Kong 2-bedroom", "Queen wall bed cost HK 380sqft"
15. CTA + cross-links to existing pages
Always end with: similar-case CTA + book viewing CTA + related blog/landing pages
Required at end:
• "💬 Got a similar Tin Hau / 380 sqft / couple situation? WhatsApp +852 4423 7445"
• "📍 Book Kwun Tong viewing: /book-viewing-en"
• "Related: /wall-bed-for-newlyweds-hk-en · /sample-quote-en · /wall-bed-real-installations-en"

Standard page structure (copy this layout)

  1. H1: Title from field 2
  2. Hero stats badge: "📍 [district] · [size] sqft · HKD [total]" — visual badge top of page
  3. Photos: 2-4 photos in grid layout (deployed + stowed + detail)
  4. The problem section: from field 7 — 2-3 paragraphs
  5. What we installed: from field 8 — bullet list
  6. Cost breakdown table: from field 9 — itemized HKD table
  7. Timeline: from field 10 — week-by-week
  8. Client quote: from field 12 — large blockquote
  9. The outcome: from field 13 — 1-2 paragraphs
  10. CTA: from field 15 — large green WhatsApp button
  11. Related reading: 4-6 links to other relevant pages

Distribution checklist (after publishing)

ActionTimeWhere
Add to /wall-bed-real-installations-en gallery5 minHTML edit
Submit URL to Bing/Yandex via IndexNowautoAlready happens on deploy
Manual submit URL to Google Search Console2 minGSC UI
Create 1080×1080 IG carousel from photos (add to /carousels)30 minmake-carousel.py
Create Pinterest pin (add to /pinterest-cards/)10 minmake-pinterest-cards.py
Create photo card (add to /photo-cards/)10 minmake-photo-cards.py
Add Threads/X hook (add to /threads-hooks)10 minbuild-threads-hooks.py
Tweet/post case study URL with photos5 minFB/IG/Threads

Total time per case study: ~60-90 minutes work, generates ~12 distribution touchpoints + permanent SEO page.

Compounding math: 1 case study/month × 12 months = 12 new SEO pages, 12 carousels, 12 pins, 12 photo cards, 12 threads hooks. By month 24 you'll have 24 case studies, ranking organically for 24+ specific queries (district + size + use case combinations). Each case = compounding free traffic that lasts years.

Realistic SEO impact: Each well-optimized case study can rank for 5-15 long-tail queries within 60-90 days. Average traffic per ranked page: 5-30 visits/month. 12 cases × 15 visits = 180+ monthly organic visitors compounding (vs 0 when site has no case studies).
Pro tip: Before client signs install agreement, mention "we may publish your install as anonymized case study — would that be OK?" 80% say yes. Add 1-page consent form to your standard service agreement. Make this part of your routine, not an afterthought.