🛡️ THE ONLY HK WALL BED WITH
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on the American SBLM patented mechanism · sole HK distributor ·
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Ad Launch Guide · Meta + Pinterest in 10 min
HKD 100/day budget · driving WhatsApp inbounds for Kwun Tong viewing booking · 5 ready creatives below
Why this exists: Site has 304 URLs of content but no inbound traffic until paid distribution starts. HKD 100/day Meta ad targeting HK + interior-design-interest will reach 800-2000 people daily. Realistic conversion: 0.1-0.3% click → WhatsApp = 1-6 inbounds/day. Content is ready; this is the missing trigger.
The 5 ad creatives (all sizes)
Meta (Facebook + Instagram) — 10-min setup
Step 1: Create FB Page (if not done) — 3 min
- Go to
facebook.com/pages/create → Choose "Local Business or Place" → "Furniture Store"
- Name:
Wallbed by Design
- Address: Kwun Tong (general, no specific street needed for Page)
- Add profile pic: download ad-30sec-deploy-1080x1080.png
- Add cover photo: any of the ad creatives
- Phone:
+852 4423 7445
- WhatsApp button: enable in Page Settings → Templates and Tabs → Add WhatsApp Action
Step 2: Create Ad Account — 2 min
- Go to
business.facebook.com → Create Business Account → link to Page
- Add billing card · set default currency HKD
- Set daily spending limit: HKD 200 (safety cap)
Step 3: Launch first campaign — 5 min
- Ads Manager → Create → Objective: Messages (WhatsApp)
- Campaign budget: HKD 100/day · run for 14 days
- Audience:
- Location: Hong Kong (entire territory)
- Age: 28–55
- Interests: Interior Design + Furniture + Real Estate Hong Kong + Apartment Living + IKEA OR Murphy bed
- Behaviors: Engaged Shoppers + Frequent Travelers (for expat segment)
- Placements: Automatic (let Meta optimize FB feed + IG feed + Stories + Reels)
- Creative: upload 4-5 of the ads above (Meta will A/B test automatically)
- Primary text:
HK 細單位想多 100 呎活動空間？牆床 6 秒收起，免費上門度尺。觀塘陳列室 30 分鐘睇樣板。WhatsApp 預約。
- Headline:
Book Kwun Tong viewing
- CTA button: Send WhatsApp Message (yes Meta has this option)
- WhatsApp number:
+85244237445
- Pre-filled message:
Hi, I'd like to book a Kwun Tong viewing for the wall bed
- Review → Publish
Pro tip: First 3-7 days, Meta is in "learning phase" — don't pause or change anything even if early CPM looks bad. Algorithm needs ~50 conversions to optimize. Stay calm, let it run.
Pinterest Ads — 5-min setup (optional, longer-tail)
- Go to
ads.pinterest.com → create business account
- Upload one of the 4:5 vertical creatives + your existing Pinterest pins from
/pinterest-cards/
- Campaign objective: Conversions (or "Consideration / Traffic" if conversions not set up)
- Budget: HKD 50/day · run 30 days
- Targeting: Hong Kong location + interest "home improvement / interior decoration / DIY home / furniture"
- Landing URL:
https://www.wallbed-hk.com/book-viewing-en
- Pinterest skews older (35-55 women, US/UK/HK) and has 3-6 month decay (slower than Meta but compounds)
What to expect (realistic)
| Channel | Daily spend | Reach | Click rate | WhatsApp inbounds |
|---|
| Meta (FB+IG) Messages campaign | HKD 100 | 800-2,000 people | 0.5-1.5% | 1-6/day |
| Pinterest Conversions | HKD 50 | 300-800 | 0.3-0.8% | 0-2/day |
| Both combined | HKD 150 | 1,100-2,800 | ~1% | 1-8/day |
Conservative estimate: 14-day Meta campaign at HKD 100/day = HKD 1,400 spend → 14-84 WhatsApp inbounds → 5-15 viewing bookings → 1-4 sales (assumes 20-30% close rate at viewing). At HKD 32-58k average sale, ROI is 20-100x within first month.
Tracking simplest possible
The pre-filled WhatsApp message includes context: "Hi, I'd like to book a Kwun Tong viewing for the wall bed". To distinguish ad inbounds from organic, add a UTM tag to the WhatsApp landing URL:
https://wa.me/85244237445?text=%F0%9F%9B%8F%EF%B8%8F%20WALLBED%20%7C%20Hi%2C%20I%27d%20like%20to%20book%20a%20Kwun%20Tong%20viewing%20-%20saw%20your%20FB%20ad%20%5Bsrc%3Aads-launch-guide%5D
Now ad-driven inbounds will say "saw your FB ad" in the first message. You'll know which channel works.
What to NOT do: Don't run multiple campaigns simultaneously in week 1. Don't change daily budget mid-week (Meta resets learning phase). Don't pause for 24+ hours mid-campaign. Don't target too narrowly (broad audiences usually beat narrow ones in 2026 Meta algo).
Stop conditions: If after 14 days at HKD 100/day total spend HKD 1,400: you got < 5 WhatsApp inbounds = pause and revisit creative or audience. You got 10+ inbounds = scale to HKD 200/day. You got 20+ inbounds and ≥ 2 viewing bookings = scale aggressively and add Pinterest in parallel.
Asset URLs (for direct use)
Ad creatives:
https://www.wallbed-hk.com/ad-creatives/ad-100sqft-math-1080x1080.png
https://www.wallbed-hk.com/ad-creatives/ad-100sqft-math-1080x1350.png
https://www.wallbed-hk.com/ad-creatives/ad-vs-bigger-flat-1080x1080.png
https://www.wallbed-hk.com/ad-creatives/ad-vs-bigger-flat-1080x1350.png
https://www.wallbed-hk.com/ad-creatives/ad-couple-queen-1080x1080.png
https://www.wallbed-hk.com/ad-creatives/ad-couple-queen-1080x1350.png
https://www.wallbed-hk.com/ad-creatives/ad-old-building-1080x1080.png
https://www.wallbed-hk.com/ad-creatives/ad-old-building-1080x1350.png
https://www.wallbed-hk.com/ad-creatives/ad-30sec-deploy-1080x1080.png
https://www.wallbed-hk.com/ad-creatives/ad-30sec-deploy-1080x1350.png
Landing page (always link ads here): https://www.wallbed-hk.com/book-viewing-en
WhatsApp deep-link: https://wa.me/85244237445?text=%F0%9F%9B%8F%EF%B8%8F%20WALLBED%20%7C%20Hi%2C%20I%27d%20like%20to%20book%20a%20Kwun%20Tong%20viewing%20%5Bsrc%3Aads-launch-guide%5D
